FAMCO events in Saudi Arabia draw more than 1,000 visitors
Al-Futtaim Auto & Machinery Co. claims its market share in the Gulf country is at a record high
FAMCO (Al-Futtaim Auto & Machinery Co.) has held three demonstration events in Saudi Arabia attended by a total of over 1,000 visitors. The tally included a mix of trade professionals, contractors and dealers involved in construction, warehousing and equipment rentals.
The events featured product displays, presentations, videos, and – in Jeddah, where the Saudi operations are headquarted – a live demo event.
FAMCO’s market share in KSA is currently at a record high, said Paul Floyd, senior managing director at FAMCO Group. The company entered the market in 2011 with the acquisition of Volvo Construction Equipment dealer Al-Rehab. “Since [we acquired the previous Volvo CE dealer in December 2011] we have been busy building our organizational structure, processes and product offering in the Kingdom of Saudi Arabia,” said Floyd.
“We have grown from one product in 2012 to 10 products in 2015, also adding our horizontal services of rental and used and enhanced aftersales service capability.”
“With these three events our aim was to demonstrate the strength of FAMCO so that customers understand that we are serious contenders in the Saudi market and that we are here to serve them with our extensive product portfolio, our unique service approach and the FAMCO way of doing business,” he explained.
Attendees at the events were informed about brands such as Volvo Construction Equipment, Himoinsa generators, Dexion racking and storage systems amongst many others. Customers and attendees had the chance to interact with FAMCO’s regional management team as well as FAMCO KSA associates.
“In line of our strategy and following our significant improvement of the aftersales services and our strategic roles in countless undertakings in the Kingdom, demand for our products has increased exponentially,” said Amal Almizyen, FAMCO’s managing director in Saudi Arabia.
“We are pleased to see our machines operating in some of the country’s largest infrastructure projects as we have successfully established ourselves as one of the key players in the market,” said Almizyen.
