For the majority of companies, improving and expanding operations begins with the product catalogue, but for Byrne Equipment Rental its energy is contained within its workforce.

Ahead of a Gulfwide expansion programme, the company is implementing an “aggressive” strategy to overhaul its IT and HR divisions, building on a reputation which has seen its flagship products used by Qatar’s International Housing Group, Jeddah Airport and a number of sporting events in Dubai and Abu Dhabi, among others.

Commenting that the company’s future operations have the potential to make Byrne Equipment Rental “first class”, CEO Graham Clack says the plan for growth will be pegged to a quality approach.

“Our product offerings are likely to become more and more solutions orientated rather than simply offering up items of equipment. If we can work with clients to help overcome the obstacles or issues they face, we can be of far greater value. We are also likely to offer more niche and specialist solutions.”

Inviting new and existing clients to collaborate to achieve this, he adds: “We expect to increase our standards of performance to become first class in every regard. As with most sectors competition is intense, often from international players who are entering the regional markets. But while this tends to put the whole business under pressure; that same pressure is driving us to constantly review and improve the way we work.”

Beginning with a small fleet of basic plant equipment in the early 1990s, Byrne thrived on the growth of the marine, oil and gas industries to cultivate a portfolio of more than 300 product types. Today, the company operates in Dubai, Abu Dhabi, Jubail, Al Khobar, Yanbu, Muscat, Sohar and Doha, with a new office soon to open in Riyadh, alongside plans for “additional branches” to be launched across Saudi Arabia in 2011.

Clack says one of most popular items spanning these markets is the power generator. Providing “full power solutions”, including mini power stations for residential districts, labour camps and construction sites, Byrne also continues to add oil and gas-specific equipment to its catalogue, including desiccant air-dryers and oil-free compressors.

Clack cites a lack of distributed power as the main driver for demand: “The rate and scale of construction projects throughout the region inevitably results in areas under development or recently developed projects, which are awaiting permanent power connections, thus creating the opportunity to provide temporary power.”

Byrne’s construction-related operations encompass equipment rental, a projects and events division, as well as an equipment and tool hire division.

In addition to the company’s geographical diversity, the company will soon provide large chiller units and portable buildings for use on film sets.

Clack says Byrne’splan is for sustainable growth and in its diversification, the company will also roll out a number of environmentally sustainable solutions.

“We recognise that the world is changing and therefore we are working to develop and offer a number of solar power solutions, there is no doubt that this will be a prime area of product offering over the coming years,” says Clack.

“It’s an exciting time and much is in the pipeline,” he adds.

DID YOU KNOW?

In 2010 alone, Byrne was involved in a number of five-star events throughout the UAE, including:

• Abu Dhabi Golf Championship

• Omega Dubai Desert Classic

• Burj Khalifa opening ceremony

• Abu Dhabi Tennis Open

• Dubai Tennis Open

• Abu Dhabi Yacht Show

• Dubai World Cup Horse Race

• Dubai Football Sevens

• T20 Cricket

• Arabian Nights