JCB has kindly offered to give three lucky readers of CMME their very own scale model of its famous JCB 3C Mark III

JCB, has kindly offered to give three lucky readers of CMME their very own scale model of its famous JCB 3C Mark III. 

Widely regarded as the one of the most popular JCB machines ever created, the iconic JCB 3C Mark III Backhoe Loader was first introduced in February 1977. Over the next few years the machine out-sold all of its competitors combined.

2013 marks the launch of a replica 1:32 scale model version of the JCB 3C Mark III as part of the Britains Farm portfolio. Created from all new tooling, the model is the first vintage JCB item to join Britains’ expanding Heritage and Collectables range. A total of over half a million JCB models having been created and sold since the partnership between the two began – matching the actual number of full-scale models produced by JCB in the 60 years since the first one rolled off the production line.

When it was first launched, The JCB 3C Mark III machine represented the latest evolution of the popular 3C series and featured higher and more accessible cabs, further optional extras and (from 1978 onwards) the introduction of a JCB ‘Powertrain’ system which was to become a significant feature in future machine-building generations. The 3C became a common sight on the road sides and building sites during the late 1970’s and helped to cement JCB’s growing presence in Europe during this important period.

Sam Johnson, Senior Licensing Manager JCB Consumer Products, said: “The JCB range of models by Britains are designed to appeal to both children and adult collectors alike, bridging the generations in a way that I think is quite rare these days. The 3C Mark 3 is a welcome new addition to the range and brings an important nostalgic element for our many collectors.”

Emilia Lawes, senior sales and marketing manager TOMY Britains Farm said: “This one-off design has been developed alongside the team at JCB to reflect the heritage and iconic status of the JCB brand and replicate a much cherished machine in JCB’s timeline. A unique opportunity for collectors to own a piece of JCB history, the JCB 3C Mark III will launch in unique packaging to reflect the branding and attention to detail which runs across all Britains Farm models.”
Britains is JCB’s longest standing Licensee, a partnership stretching back to 1970.

To win a model of the JCB 3X Mark III read the following questions and send your answers to: stephen.white@cpimediagroup.com

1. In what year did JCB launch its first backhoe loader?

2. What backhoe loader production milestone did JCB celebrate in 2012?

3. In which countries does JCB produce backhoe loaders?