Rubber World Industries (RWI)  will hit its double digit growth target this year, following staff re-structures, a stronger presence in the UAE, and strong performance in Qatar, Saudi Arabia and Oman where the company says its anchor product, ‘Gulf-O-Flex’ has been approved for use in “almost half of the construction projects in these countries”.

Part of the Shaikhani Group of Companies, RWI says it has captured a 50% market share of the rubber-based building materials segment and will open a string of new showrooms in the region.

“The Middle East region’s construction industry has demonstrated key vibrancy over the last few months. In fact, some projects that were stalled as a result of the recent economic gridlock have now resumed, along with newer projects that have already started, signalling an increased demand for more rubber based construction and building materials,”  said RWI managing director Rizwan Shaikhani.

“Looking to become a major player in these ongoing projects, we have implemented the strategic initiative of reorganizing ourselves and coming up with a more aggressive and efficient sales team and also expand by opening new showrooms. The move not only demonstrates our commitment towards marking stronger market presence across the region but has also given us the confidence to aim for double digit growth in 2012,”  Shaikhani added.