Genie incorporates BIM in new global website

Genie BIM tool lets building professionals to have insight into their machine requirements virtually from project start to completion

Terex-owned powered access giant Genie’s newly redesigned website, which went live globally in April, now also includes building information modelling (BIM) tools to aid architecture, engineering and construction professionals to plan their construction projects digitally.

Aron Sweeney, Genie senior marketing manager – Digital, Terex AWP, said: “From researching and planning to purchasing and training, customers are doing more business online. Refreshing our current site to offer a contemporary digital interface enables us to stay more closely connected with customers online – getting them what they need to know, when they need to know it.”

Enhancing the experience of customers with the Genie brand, the revamped now offers visitors faster, more convenient access to core product information with product filtering capabilities relevant to the most current global industry standards. Including videos, photos and articles on Genie products and services, customers also benefit from new product comparison capabilities and improved responsiveness to web inquiries.

The new Genie BIM tool enables building professionals visiting the site to have the insight and means for planning, designing, constructing and managing building and infrastructure projects more efficiently. According to Genie, in providing the necessary resources that building and infrastructure professionals need to include Genie products in their projects from conception to completion, the BIM concept envisages the virtual construction of a building or infrastructure prior to its actual physical construction.

Each professional can add discipline-specific data to the single shared file. For example, subcontractors from every trade, including water, electricity, gas, communication utilities and roads, can input critical information into a BIM file before beginning construction. 17 different conception/construction models are currently included, with more coming later this year.

Judith Henri, Genie marketing manager, Terex AWP EMEAR, said: “The content of our new website is available to help customers select the right Genie equipment or service to meet their specific needs. With this in mind, we have also taken care to adapt the site to account for regional differences, notably for our EMEAR customers for whom we have created a new ‘eco-friendly’ product category that is accessible directly from the home page. Dedicated to Genie hybrid and 100% electric booms and scissor lifts that are particularly well suited to Europe’s strict emissions and noise regulations, this section, like all the information provided for the EMEAR region is available in five languages as usual.”


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