UAE firm to distribute Russian and European manufacturer’s premium product range
LUKOIL has entered a partnership with Al Mustaqbil Al Zahir Cars Trading (AMAZ) to distribute its extensive range of LUKOIL Lubricant products in the UAE.
The Russian and European manufacturer’s premium product range includes GENESIS, the advanced Synthetic Automotive Lubricants products which the company notes has been approved by reputed car manufacturers globally.
LUKOIL Lubricants has 700 products in its global range and carries more than 1,000 international OEM approvals and endorsements, including: Porsche, BMW, Mercedes Benz, Volkswagen, Ford, General Motors, Renault, Scania, MAN, Mack, Detroit Diesel, Cummins, Siemens, Wartsile, ZF, and several more car makers from Japan and Korea.
The agreement between the two parties was finalised at the offices of LUKOIL Marine Lubricants DMCC, said the company in a statement.
“As the 21st century consumers, governments and industries move towards advanced technology to achieve increased efficiency and reduced emissions, the role and scope of oil manufacturers changes and calls for huge R&D investments in new product developments,” said June Manoharan, LUKOIL’s regional head for Automotive Lubricants. “LUKOIL being a progressive organisation, has already kept itself ahead of the curve and developed an impressive range of synthetic products. The LUKOIL GENESIS products meet and exceed the stringent quality and high-performance standards set by the global industry organisations, API and ACEA. We are pleased to partner with AMAZ to market our GENESIS range and other motor lubricants in this highly sophisticated and competitive market.”
AMAZ’s Abdullah Ahmed Bahwan added that his company was pleased to partner with LUKOIL, “a respected global brand, whose strategy for the region matches with ours. We want to bring high quality products and services to UAE consumers and continuously strive to provide best in class customer service. Our experienced and motivated teams will significantly contribute to the success of LUKOIL Lubricants in the UAE.”